How to market a hot item



If you have a item to sellwhichis not verypopular or you don’t have lots of current customersand then you need to partner with someone that does.

market a product

Two noncompeting but in a way related businesses - such as a pet store manager and veterinarian; a restaurant owner and a theatre proprietor; a sporting goods store owner and a sports-bar owner; and car salesman and a car wash keeper; a computer firm and an office supply store-can share their customerbases, their store footfall and even their marketing to build each others’ businesses and stretch their marketingbudget.



In this same category of cooperation, there are joint ventures. In the world, there are essentially just two groups: companies who havebuyers and companies without customers. Each has a demand, althoughsomeone in the first group mustoften be instructed by experts in the second. The person with a successfulcompany and loyalgroup of responsiveclients needs to be of greater and greater service to those buyers, and he needsmethods to make more moneyfrom his clients without doing extra work. He may or may not understand this, but he owns the most preciousadvantage in the world: customers. Then there’s you-the entrepreneur with a product or service or business that might be of interest and value to his clients. In direct marketing terms, he could be a “host” and you could be a beneficial “parasite”.



There are sixpoints you need to know:



1. Businesses spend fortunes finding and attractingcustomers.



2. You can abolish your out-of-pocket overheads, risks, and experimentation by simplypaying a host to allow you to be beneficial parasite, to use the customers that already exist.



3. Host and parasite cooperate to manipulate the value in the clients in a way that host couldn’t or wouldn’t do on his own.



4. Make it easy for the host to say yes. It should comprise little or no effort for the host, so you need to have sales letters and materials, Web site material, in-store signage, and whatever else is needed for the sale to be done, tested, verified, and provided to the host, so he doesn’t have to invest time or capitalmaking anything. You mustpromiseclientapproval, so the host does not risk his reputation.



5. Make it an irresistibleeconomicgain for the host. And I would stress here - do not be a miser about this. Consider what it costs you to attract a customer on your own!



6. When you have success, cultivate the relationship so you can replicate the same offer or do differentoffers with that same host, and use that host as a testimonial when you negotiate withdifferentfeasible hosts.

how to market a product